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About The Author


Introducing the author of these blogs, Dr. Bruce Parker. Dr Bruce is a luminary in the realm of the business of chiropractic, whose journey embodies a fusion of expertise, passion, and entrepreneurial zeal. A graduate of Palmer Chiropractic College, Iowa, Dr. Parker embarked on a mission to revolutionize healthcare standards and redefine the paradigm of patient care. With an unwavering commitment to the principles of practice ownership as a for-profit enterprise, free from the influence of Big Pharma and the influence of medical insurance guidelines attempting to direct a practice that is the complete opposite of their organizers, which is to control the care the algorithms deem as “medically necessary” rather than chiropracticly  necessary, which promoted Dr. Bruce to embark on a transformative odyssey.


At the forefront of his pioneering efforts stands "Strategic Action Coach” which is a groundbreaking chiropractic practice owners business program born from Dr. Parker's innovative protocols. Through this initiative, Dr. Parker empowers fellow chiropractors to optimize practice profitability, master marketing strategies, and transcend the conventional focus on pain relief, advocating instead for a holistic message of transformational health care.


Driven by a thirst for knowledge and a dedication to growth, Dr. Parker remains a stalwart champion of advancements in chiropractic practice. His impact extends far beyond professional accolades, as he embodies the ethos of #RootCause—a moniker emblematic that suggests a commitment to identifying and addressing the fundamental source of any issue or problem, rather than merely treating its symptoms. It signifies a dedication to delving deeper, understanding of the underlying causes of challenges, and implementing solutions that target these root causes directly. By prioritizing the root cause, individuals or organizations can achieve more sustainable and long-lasting outcomes, leading to greater effectiveness and success in various endeavors and implementing solutions at their core.


Beyond the realm of chiropractic achievements, Dr. Parker's warm demeanor, genuine compassion, and steadfast dedication to his coaching clients underscore his role as a trusted mentor and beacon of inspiration. Whether conducting workshops, coaching sessions, or captivating audiences through speaking engagements, Dr. Parker's influence transcends boundaries, inspiring individuals to realize their fullest potential in both their practices and personal lives.


In summary, Dr. Bruce Parker emerges as a visionary leader—a catalyst for positive change shaping the future landscape of chiropractic care. With a blend of expertise, compassion, and an unyielding commitment to uncovering the root causes of challenges, Dr. Parker exemplifies the transformative power of chiropractic principles in effecting lasting change.

Enjoy the Blogs Below

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"2024: Profit Mindset Unleashed!"

December 14, 20233 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

"2024: Profit Mindset Unleashed!"

Hey there, business and practice owners! It's a new year, and it's time for a fresh perspective on profitability. Let's dive into the world of profit mindset with a sprinkle of humor and a dash of seriousness. After all, business without profit is like a sandwich without the filling – just two pieces of bread!


Profit Mindset

Why a Profit Mindset Matters

A profit mindset isn't just about swimming in a pool of cash; it's about diving into a sea of strategic brilliance while wearing ethical floaties. Think of it as a marathon, not a sprint. Long-term success is the name of the game, and sustainable growth is the trophy.

Picture this: You're not just building a business; you're crafting a masterpiece. To do that, you need to be the Picasso of profitability. It's about making smart investments in research, employee development, and nurturing customer relationships. It's like planting seeds in a well-tended garden – you water them now, and you'll enjoy the harvest for years to come.

Cultivating Your Inner Profit Jedi

So, how do you become a profit master? It's a bit like growing a bonsai tree: it takes time, patience, and a little pruning. Start by surrounding yourself with fellow profit enthusiasts. It's like forming a superhero squad, but instead of capes, you wear calculators.

Set clear goals that shine like beacons in the fog of business chaos. These goals are like treasure maps, guiding you to your profit pot of gold. And remember, learning is your superpower. Embrace it like a warm hug from a wise mentor.

Now, let's talk about risks. They're like the spicy salsa of business – a little kick can make things interesting. Calculated risks are your secret sauce to success. Step out of your comfort zone, and you might just stumble upon the recipe for greatness.


Profit Mindset Role Models

Inspiration is your trusty sidekick on this profit journey. Check out these real-life superheroes:

  • Warren Buffett: The patient investor, making money like a boss.

  • Elon Musk: The space cowboy, rewriting the rules of multiple industries.

  • Oprah Winfrey: The media mogul with the Midas touch.

  • Jeff Bezos: The e-commerce pioneer who built an empire.

  • Mark Zuckerberg: The social media maestro with billions of friends.

These legends didn't just chase profits; they redefined entire industries with their mindset. They're like the Avengers of the business world, and you can be one too!

The Profit Mindset in Action

A profit mindset isn't a one-time thing; it's a lifelong commitment. Think of it as your business gym membership – it's not about signing up; it's about showing up. With the right mindset, you can unlock your full potential and achieve results that'll make your competition green with envy.

Profit Mindset: The Business GPS

Having a profit mindset is like having a GPS for your business journey. It helps you navigate the ever-changing terrain of the business world. It's your secret sauce for staying ahead of the game, like having a cheat code for success.

Looking Ahead to 2024 and Beyond

As we peer into the crystal ball of business, one thing is clear: the profit mindset is here to stay. It's the compass that guides you through the uncharted waters of emerging business trends. By focusing on profit, you not only spot opportunities but seize them like a boss. You become the trendsetter, not the trend follower.

The Golden Ticket to Success

So, in conclusion, my fellow business adventurers, remember this: a profit mindset is your golden ticket. It's not just about making money; it's about making your mark in the world. Embrace it, nurture it, and watch your business soar to new heights in 2024 and beyond!

Now go out there and make some profit magic happen! 🚀

Dr Bruce
Strategic Action Coach


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Dr. Bruce A. Parker

Renowned Business and Marketing Breakthrough Strategist Strategic Action Coach Suffield University Temecula, California, United States

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